Over the past 10 years and a lifetime of personal learning, development & research of
original theories, practices & articles, I have built and planned the following propositional playbook & workbook.
Used in 3 different companies, over the last 8 years, they have acted as the singular tool to help enable success of many brands, products and services.
This framework has never let me down!
Providing a narrative to the work to be undertaken; it helps create a co-owned and shared proposition, providing stage gates to provide clarity for all, with the aim to provide a well thought out product, marketing and sales proposition.
From physical products and services to online solutions the playbook and workbook approach, supports you to create your proposition. Get them now and realise your market!